Blog

Notes on what I build and how I think about design.

Jul 19, 2026

Pick'em88: What Designing a 50/50 Bet Taught Me About the Discipline of Simplicity

Pick'em88 is the simplest product I have ever designed, and it was by a wide margin the hardest to design well, which is the sentence I lead with whenever someone assumes simple means easy.

Jul 6, 2026

User-Centred Design in Healthcare

In the healthcare industry, UI/UX design is more than just enhancing aesthetics; it’s about improving patient outcomes and streamlining operations.

Contact

Available for Senior roles

Let's build something
that ships.

Based in Tallinn · open to remote globally. I usually respond within 24 hours.

mrjosephkalu@gmail.com→

Notes on what I build and how I think about design.

Pick'em88: What Designing a 50/50 Bet Taught Me About the Discipline of Simplicity

User-Centred Design in Healthcare

Let's build somethingthat ships.

Let's build something
that ships.