Skip to content

About

I am a product designer. I find the real problem behind a brief, then lead the design that solves it.

I have led design on most of the products I have shipped, so I am used to owning the whole arc: research, scope, interaction design, the design system and the measurement afterwards. I am based in Tallinn and hold an MSc in Human-Computer Interaction.

Resume

How I work

I test the brief before I decorate it

At Hub88 the brief said “add an AI assistant.” I spent three weeks trying to disprove it first, because if the documentation genuinely lacked the answers it should have been a content programme and not a product. At HumanManager the brief was five redesigned screens; I argued for the design system instead and got the three weeks.

Evidence: Hub AI · HumanManager

I write the constraints down before anyone falls in love with a layout

In a payments product the fixed rules decide the interface, so compliance, technical limits, security expectations and time went on paper first. The same instinct produced a spec for how money is formatted rather than a per-screen decision.

Evidence: Pay.io

I name what we are not building, out loud

The hardest column in any prioritisation matrix is “not now”, because everything in it has an advocate in the room. Social sharing was cut from a cessation app because people wanted privacy, not broadcast — building the share button would have signalled we had misread them.

Evidence: Quit App

I would rather be corrected than right

Engineering overruled my live-balance design at Pay.io and they were right; the interface got more honest than my version would have been. At HumanManager I shipped a sequential rollout that made the problem worse, then stopped it and said so.

Evidence: Pay.io · HumanManager

I do my best work alongside other designers

At Yolo Group I report to the Director of Product and lead design on Hub AI and Pay.io. I contribute to the Yolo design system and built Pay.io’s on top of it, give feedback and direction to the designers I work with, and know their products well enough to support developers with feedback and design updates when a colleague is away. My Hub AI research also redirected the content roadmap, a plan that sits outside design. At SystemSpecs I was one of three designers, with regular design reviews, and I mentored a design intern who went on to become an associate product designer there. At Kenvue I spent eighteen months inside a global UX design team. Outside my day job I mentor designers through ADPList, Designlab and HNG, and I founded the ACM SIGCHI Lagos chapter, which grew past 100 members.

Evidence: Hub AI · HumanManager · Quit App

Experience

April 2025 — Present

Yolo Group

Product Designer

February 2023 — October 2025

Meaningful Gigs

UX Creative Partner · Contract, placed with Kenvue

March 2022 — August 2022

CoinHaven

UX/UI Designer · Contract

May 2021 — February 2023

SystemSpecs Group

User Experience Designer

Education

Tallinn University

MSc, Human-Computer Interaction · 2023 — 2025

Also: Product School (How to Build Digital Products), Udacity (User Experience Nanodegree) and IBM (Enterprise Design Thinking Practitioner).

Community and speaking

Design Competition Co-chair at AfriCHI 2025

Local Organising Committee Co-chair at AfriCHI 2027

Associated Professional Member at Association for Computing Machinery (ACM)

Speaker at Innovate MTM '23

Speaker at Abia Tech Flock 2024

Founder and Convener at World Usability Day Africa

Testimonials

“Joseph was a member of my global UX design team for 18 months. During that time, I was grateful for the thoughtfulness he brought to every design challenge and his positive attitude which continuously elevated the results of the cross-functional team he worked with. He brought both a consumer and business-savvy mindset to his design decisions, and is committed to leveraging design systems to drive consistent and efficient digital experiences.”

Erin SkurdalDirector, Global UX Design & Content · Kenvue Inc

“Joseph is indeed a leader. He had a way of perfectly organizing stakeholders and also fellow teammates. Above all, he has amazing UI/UX skills! I highly recommend working with Joseph — he is an amazing designer.”

Daniel UdumukwuLead Product Designer · Yellow Card

“Joseph remains a great asset to any team. He is dedicated, result-oriented and a goal-getter. Multidimensional too: a pro digital strategist, UI/UX guru and overall tech enthusiast. Collaborating with Joseph was easy on several projects. He is undoubtedly one of the best hires any business can have.”

Majolie ObajeRegional Head of Marketing & PR — Nigeria & Kenya · Jiji Africa

Outside work

Away from work I read thrillers and mysteries, take road trips, and rarely miss a new film at the cinema.