About me
I design systems that turn complex human problems into clear, reliable products that reduce cost, minimize risk, and create measurable value for businesses.
01 — Career Highlights
2025 — Present
Yolo Group
Product Designer
December 2022 — October 2025
Meaningful Gigs
UX Creative Partner; Kenvue client assignment
March 2022 — August 2022
CoinHaven
UX/UI Designer · Freelance
May 2021 — February 2023
SystemSpecs Group
UI/UX Designer
Early 2021
Exolve
Product Design Intern · Internship
02 — Education
Tallinn University
MSc Human Computer Interaction
Product School
How to Build Digital Products
Udacity
User Experience Nanodegree
IBM
Enterprise Design Thinking Practitioner
03 — Features
Chair at ACM SIGCHI Lagos
Design Competition Co-chair at AfriCHI 2025
Local Organising Committee Co-chair at AfriCHI 2027
Associated Professional Member at Association for Computing Machinery (ACM)
Speaker at Innovate MTM '23
Speaker at Abia Tech Flock 2024
Founder and Convener at World Usability Day Africa
Mentor at DesignLab, ADPList and HNG Internship
04 — More about me
When I'm not designing or doing design-related work, I'm hanging out with friends at the bar, going on a road trip or watching a movie at the cinema.
Yeah, I love the smell of books too—especially adventure, thriller and mystery. Harry Potter is my favourite; The Da Vinci Code and Angels and Demons are also great books.
I don't have a thing for Pizza because I do more than a bite. But Kebab is heavenly. I still don't like Sushi though.
05 — How I work
I test the brief before I decorate it
At Hub88 the brief said “add an AI assistant.” I spent three weeks trying to disprove it first, because if the documentation genuinely lacked the answers it should have been a content programme and not a product. At HumanManager the brief was five redesigned screens; I argued for the design system instead and got the three weeks.
Evidence: Hub AI · HumanManager
I write the constraints down before anyone falls in love with a layout
In a payments product the fixed rules decide the interface, so compliance, technical limits, security expectations and time went on paper first. The same instinct produced a spec for how money is formatted rather than a per-screen decision.
Evidence: Pay.io
I name what we are not building, out loud
The hardest column in any prioritisation matrix is “not now”, because everything in it has an advocate in the room. Social sharing was cut from a cessation app because people wanted privacy, not broadcast — building the share button would have signalled we had misread them.
Evidence: Quit App · CoinHaven
I would rather be corrected than right
Engineering overruled my live-balance design at Pay.io and they were right; the interface got more honest than my version would have been. At HumanManager I shipped a sequential rollout that made the problem worse, then stopped it and said so.
Evidence: Pay.io · HumanManager
06 — References
“Joseph was a member of my global UX design team for 18 months. During that time, I was grateful for the thoughtfulness he brought to every design challenge and his positive attitude which continuously elevated the results of the cross-functional team he worked with. He brought both a consumer and business-savvy mindset to his design decisions, and is committed to leveraging design systems to drive consistent and efficient digital experiences.”
“Joseph is indeed a leader. He had a way of perfectly organizing stakeholders and also fellow teammates. Above all, he has amazing UI/UX skills! I highly recommend working with Joseph — he is an amazing designer.”
“Joseph remains a great asset to any team. He is dedicated, result-oriented and a goal-getter. Multidimensional too: a pro digital strategist, UI/UX guru and overall tech enthusiast. Collaborating with Joseph was easy on several projects. He is undoubtedly one of the best hires any business can have.”