Enterprise · B2B SaaS · 2023
HumanManager
Replaced full redesign with a system-first rollout.
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Role
Product Design · Research
Year
2023
Outcome
+23 enterprise clients (90 days)
Read
4 min read
HumanManager was losing enterprise deals before a single demo loaded. The product worked — payroll, leave, expenses, recruiting, onboarding — all functional. But it looked like it was built in 2014 because it was. Banks, telecoms, and oil companies were choosing competitors purely on first impressions.
I was brought in as Lead UX Designer to fix this. Not with a cosmetic refresh, but with a system-level rebuild that could scale across 40+ industries, support white-labeling for enterprise clients, and simultaneously launch a new product tier for small businesses.
My Role
Lead UX Designer responsible for the full redesign of the HumanManager platform. I owned research, interaction design, the design system, white-label architecture, the small-business product, and the iOS/Android mobile apps. I worked with 3 engineers, 1 PM, and reported to the VP of Product.
Team
1 lead designer, 3 engineers, 1 PM
Timeline
8 months
Tools
Figma, Maze, Hotjar, Jira
02
The Problem I Diagnosed
The stakeholders asked for "new screens." But after auditing the product and talking to users, I realised screens weren't the problem — the lack of a system was.
Every feature had been designed in isolation over years. Buttons looked different on every page. Navigation patterns changed between modules. Enterprise clients couldn't customise branding. And the mobile experience didn't exist.

What I pushed back on
The initial brief was to redesign the top 5 screens. I argued this would create an even more inconsistent product. Instead, I proposed building a design system first and rolling it across the entire platform — a harder sell, but the right one.
What I discovered
50 interviews with HR managers, employees, and small business owners revealed the real pain: not missing features, but inconsistent workflows that destroyed confidence. HR teams were spending 2+ hours training new staff on navigation alone.
“The client expected new screens. The real blocker was inconsistent components. I had to convince them that building a design system first wasn't a delay — it was the shortcut.”
04
Research: 50 Interviews, 3 User Types
I segmented research into three audiences with fundamentally different needs:
Enterprise HR Teams
Needed white-labeling, configurable workflows, and audit trails. Their biggest frustration: every module felt like a different product.
Small Business Owners
Wanted payroll and leave management — nothing more. Existing tools were overwhelming. They needed a stripped-down version, not a dumbed-down one.
Employees (End Users)
Wanted mobile access to check pay slips, request leave, and submit expenses. They had zero interest in learning a desktop platform.
05
From Insights to Architecture
I crafted user stories for each segment and used them to drive a three-tier product architecture:

Enterprise tier
Full platform with white-label theming engine. Every client's instance looked like their own product — their logo, their colours, their domain.
Small business tier
A lightweight standalone product with only payroll, leave, and expense management. Onboarding took under 5 minutes.
Mobile tier
Native iOS and Android apps for employees: check pay, request leave, submit expenses — three taps for any action.
This wasn't three separate products. It was one design system with three deployment configurations. That distinction saved months of engineering time.
06
Feature Prioritization

07
What I Tried and Changed
My initial approach was to redesign module by module — start with payroll, then leave, then expenses. After shipping the payroll redesign, I realised the inconsistency problem was getting worse, not better. The new payroll module looked modern while everything else looked legacy.
I stopped the module-by-module approach and spent three weeks building the design system instead. Tokens, components, patterns — documented and handed off. Then I reskinned the entire product in a single sprint using the system. The result was visually consistent from day one of the full rollout.
08
The Before
Legacy interfaces that were functional but visually inconsistent, with no shared design language across modules.


09
The After



Impact
$15M
Annual revenue — surpassed the $10M target by 50%
10,000
Small businesses onboarded in Year 1 of the new tier
2.5×
Increase in enterprise clients from white-label flexibility
4.5★
App store rating for the new iOS and Android apps
11
Reflection
The biggest lesson: when stakeholders ask for screens, they usually mean confidence. The design system gave everyone — product, engineering, sales — a shared language. It turned "make it look better" into a measurable, repeatable process.
What I'd do differently: I'd build the theming engine into the design system from week one instead of retrofitting it. The white-label architecture was the feature that closed enterprise deals, and having it earlier would have accelerated sales conversations.
Result
+23
enterprise clients signed within 90 days of launch.
The design system became the standard for every product touchpoint they ship. No more per-feature decisions. One source.